While we’d like to name them all… Here is a list of some Facebook advertising benefits will make you think twice about not advertising on the social media giant.
This list should serve as an eye-opener that you need to do something about your advertising strategy to acquire new customers…. and quickly. Not harnessing all of the benefits of Facebook advertising could be a huge mistake for you business. If you’re already convinced you need Facebook advertising for your business, then contact us here. If not, then keep reading and we’re sure you’ll realize the benefits Facebook advertising can have for your business.
Everyday your company is not advertising on Facebook you are losing money. Here’s why.
Let’s go with the facts. 80% of all Internet users use the social media Goliath known as Facebook. It has over 1.85 billion users. (In Fact, 65% of adults over the age of 65 use Facebook.) Most users check their Facebook News Feed multiple times per day. It doesn’t matter who your customers are, rest assured, they are using Facebook…. AND, they use it daily.
One of the largest benefits of Facebook advertising is its ability to target your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you know the composition of your customer base, you can use Facebook advertising to engage them.
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can start with as little as $5 and reach 1,000 people. It does not make sense to spend more in radio ads, tv commercials, outdoor advertising, and other traditional media to reach the same audience.
Facebook advertising is quick. It can drive instant results. You can start strategically targeting thousands of people today within a few hours.
Facebook advertising can also boost your website traffic. You can run specific ad campaigns that will deliver clicks to your website that target your audience and send them directly to your homepage. There are many ways to drive traffic to your website, but none that have the precision and cost-effectiveness of Facebook advertising.
Facebook advertising is not a myth. It actually drives revenue, sales, and leads. Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. On average, they spent $3.42 per conversion. Looks too easy, right? It’s not… it’s not easy to increase sales through Facebook advertising. It takes time, experience and know-how. A business could easily waste thousands of dollars and not see any return on their investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist like the experts at BizConnect.
There is absolutely no guessing with Facebook advertising. The results are completely measurable. And, the numbers speak for themselves. You will be able to see how many impressions, clicks, and conversions/leads you’re receiving. In order to track conversions, we will need install a conversion pixels on your website or landing page to track user activity.
If you can get Facebook advertising to work for your business, it should noticeably decrease your acquisition costs. Due to Facebook advertising being very inexpensive, you can cut out some of the other expensive advertising campaigns you are invested in.
Facebook advertising will also help to drive offline sales. Many clients who are running Facebook ads see higher phone/referral traffic after working with us. Some of your potential customers will likely see your ads on Facebook, visit your website, and cal or visit your location.
Ever visited a website and saw their ad on Facebook shortly after? You’ve been re-targeted! This is an advertising tactic called remarketing (or re-targeting). Remarketing allows you to advertise to recent website visitors. Meaning if someone visits your website or landing page, and does not convert into a lead, you can re-engage them with Facebook advertising.
Mobile is quickly becoming the future of online advertising. More than 50% of ALL Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. Facebook is one of the largest mobile applications that exist today. If you’re following the latest trends of digital marketing, Facebook advertising will not fail you. You are able to target to your audience on the devices they are already using every day.
Facebook is the most cost-effective marketing investment any business can make. The overall benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook advertising. It is cheaper than almost every alternative source of digital marketing. The targeting options are more precise, you can target previous customers, website visitors, and segment by specific demographics. You can increase your touch points with your audience, ramp up awareness, and attribute it all to future conversions.
If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. Schedule a call to discuss your advertising needs.
Still have questions before you dive into a full blown Facebook advertising campaign. We definitely understand. Feel free to contact us with any question you may have.
Using combined analytics, we are able to spot and execute earlier on trends within a particular lead campaign.
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