Business loan leads from your own Facebook and Instagram ads
Biz Connect LLC generates exclusive, real-time business loan leads for lenders, brokers and merchant cash advance funders. Every lead comes from a campaign we run for you, is qualified in the form, and is delivered only to your team.
Most funders start by buying leads from a vendor. The problem shows up fast: the same business owner has already heard from four other shops, half the phone numbers are stale, and nobody can tell you where the lead came from. Your reps spend the day chasing people who stopped answering.
We take a different approach. Business funding is where Biz Connect got its start, and it is still the largest share of what we run. We build Meta ad campaigns around your offer, ask the questions your underwriters ask first, and push each lead to your team the second it is submitted. You own the pipeline instead of renting it.
What are business loan leads?
Business loan leads are business owners who have asked to be contacted about financing, such as a working capital loan, merchant cash advance, line of credit or equipment financing. A useful lead includes the owner’s contact details plus time in business, monthly revenue and the amount needed, so a funder can judge fit before the first call.
Not all leads are equal. A name and phone number pulled from a list is a prospect, not a lead. A business owner who saw your offer, answered four qualifying questions and gave consent to be contacted a minute ago is the kind of lead that turns into funded deals. The rest of this page is about generating that second kind at scale.
Types of business loan leads we generate
Merchant cash advance leads
Owners with steady card or deposit volume who need fast capital. MCA leads move quickly, so speed-to-call matters most here.
Working capital leads
Businesses covering payroll, inventory or a slow season. Usually the highest-volume offer and the best place to start a test.
Term loan leads
Established businesses financing growth over a fixed term. Fewer leads, larger deals, stronger qualification needed.
Line of credit leads
Owners who want flexible access to capital. Good for funders that want long-term, repeat relationships.
SBA loan leads
Owners looking for longer terms and lower rates who can handle a longer application process.
Equipment financing leads
Contractors, trucking, medical and restaurant owners buying or replacing equipment, often with a specific purchase in mind.
Invoice factoring leads
B2B companies waiting on unpaid invoices who need cash flow before their customers pay.
How we generate business loan leads on Facebook and Instagram
A business loan lead only matters if it can be funded. Every step of our process is built to raise the share of leads your underwriters can actually approve.
Build the offer
We match the ad to your product: fast working capital, a line of credit, equipment financing. Clear offers attract owners who fit and filter out those who do not.
Qualify in the form
The form asks what your underwriters ask first: time in business, monthly revenue, amount needed and use of funds. Unqualified owners screen themselves out.
Deliver in seconds
Each lead goes to your team by text and email and into your CRM the moment it is submitted, so your reps call while the owner is still at their phone.
Optimize on funded deals
We send qualified and funded outcomes back to Meta through the Conversions API. The algorithm learns what a fundable owner looks like, not just who fills out forms.
Exclusive vs shared vs aged business loan leads
The cheapest lead on a price sheet is rarely the cheapest funded deal. Here is how the three common lead types compare.
| Exclusive leads | Shared leads | Aged leads | |
|---|---|---|---|
| Who else gets it | No one. Only your team. | Often 3 to 5 other funders | Anyone who buys the list |
| When you get it | Seconds after the owner submits | Seconds to minutes | Days to months later |
| Price per lead | Highest | Medium | Lowest |
| Contact rate | Highest, owner expects your call | Drops with every extra caller | Low, many have already funded |
| Source transparency | Full. You see the ad and form. | Limited | Usually none |
| Best for | Funders who want predictable, scalable deal flow | Testing a market on a budget | Dialer teams working volume |
We only generate exclusive leads. When you run your own campaigns with us, the leads come from ads with your offer, so the owner is expecting a call about the product you actually sell.
Case study: scaling a New York business funder to $400K+ a month
How a B2B funding company grew from a $2,500 test budget to more than $400,000 a month in Meta ad spend in 12 months.
B2B Funding · New York
The challenge
A New York-based funder wanted a steady, predictable flow of business owners looking for working capital, generated from its own ads instead of shared or brokered leads that every competitor was also calling.
What we did
We started with $2,500 a month to prove the model: working capital offers built for Meta’s Financial Products and Services category, lead forms that qualified owners on time in business and monthly revenue, and real-time delivery to the funding team. As each campaign proved itself, we added new creative, new offers and more budget in steps.
The result
Over 12 months the program grew from $2,500 to more than $400,000 in monthly Meta ad spend. A funder only keeps raising its budget when the leads keep turning into funded deals. This became one of the largest business funding lead programs we manage.
What business loan leads cost
Lead price depends on your offer, your markets and how hard the form qualifies. A form that asks four qualifying questions costs more per lead than a two-field form, and it usually costs less per funded deal. That second number is the one we manage to.
The main things that move cost:
- Offer type. Fast working capital draws more volume than SBA or term loans.
- Qualification depth. Each required question lowers volume and raises quality.
- Revenue minimums. Higher floors mean fewer, bigger deals.
- Creative fatigue. Ads that run too long get expensive. We rotate new creative constantly.
- Speed to call. Leads called within minutes convert far better, which lowers your real cost per deal.
Lead quality and delivery
Generating a lead is half the job. The other half is getting it to the right rep fast enough to matter.
- Real-time alerts. Text and email notifications the second a lead arrives.
- CRM handoff. Leads sync to your CRM or dialer with every form answer attached.
- Duplicate filtering. Repeat submissions are flagged so reps do not call the same owner twice.
- Closed-loop reporting. You tell us what funded; we shift budget toward the ads, offers and audiences that produce deals.
Already buying leads?
Many funders run our campaigns alongside a vendor at first. Within a few weeks the funded-deal numbers make the comparison for you.
Meta’s rules for business loan advertising
Business funding is one of the most restricted categories on Facebook and Instagram. Mistakes mean rejected ads or a disabled ad account. Here is what every campaign we run is built around:
- Special Ad Category. Since January 2025, U.S. ads for credit and loans must run in the Financial Products and Services category.
- Limited targeting. No age, gender or ZIP code targeting and no lookalike audiences.
- No personal attribute claims. Ads cannot say or imply things about the viewer’s credit or finances.
- Restricted form questions. Some financial questions need Meta’s permission before they can appear in a lead form.
Why that favors specialists
When every funder has the same limited targeting, the advantage moves to creative, offers, forms and data. The advertisers who test the most angles and send Meta the best conversion signals win the auction for less.
That is our daily work. We know which funding offers get approved, which questions qualify owners without killing volume, and how to scale spend without tripping Meta’s review systems.
Consent and compliance
Every form includes clear consent language naming your company, and we keep a record of each submission. Lending is also governed by federal and state law, so we recommend your compliance team or attorney approve final offers and disclosures.
How to choose a business loan lead provider
Whether you work with us or someone else, these are the questions that separate a lead source that funds deals from one that burns your reps’ time.
Where do the leads come from?
Ask to see the actual ad and form. If a provider cannot show you the source, you cannot judge the intent behind the lead or the consent the owner gave.
Are they exclusive?
Get it in writing. A lead sold to five funders is a race to the phone, and the owner who gets five calls in ten minutes often answers none of them.
How old is the lead when it arrives?
Real-time means seconds, not a nightly file. Contact rates fall quickly with every minute between the form and the first call.
What qualifying data is included?
Time in business, monthly revenue and amount needed should be standard. Without them your reps qualify on the phone, which is the most expensive place to do it.
Do they optimize on funded deals?
A provider paid per lead is rewarded for volume. A partner that tracks funded deals is rewarded for the same thing you are.
Can you scale without quality dropping?
Ask how they add volume. Doubling budget on the same ads usually doubles cost per deal. Scaling well takes new creative, new offers and steady testing.
Speed to lead: the first five minutes
The fastest funder usually wins the deal. A business owner who just asked about working capital is comparing options right now, and the first credible voice on the phone sets the terms of the conversation.
We set every client up to call within minutes. Leads trigger an instant text and email to the assigned rep, the owner gets an automatic text confirming the request, and every form answer is attached so the rep opens the call already knowing the revenue and amount needed.
Who we generate business loan leads for
- Direct lenders offering term loans, lines of credit and SBA products
- Merchant cash advance funders who need steady daily deal flow
- ISOs and brokers placing deals with a network of funders
- Equipment finance companies working with contractors, truckers and medical practices
- Factoring companies serving B2B businesses with unpaid invoices
Business loan leads FAQs
How much do business loan leads cost?
It depends on the offer, how many qualifying questions the form asks and your revenue minimums. Exclusive leads cost more than shared or aged leads but usually cost less per funded deal, because your team is the only one calling. We give you a cost estimate after reviewing your offer on a strategy call.
Are your business loan leads exclusive?
Yes. Leads come from campaigns we run for you, with your offer, and go only to your team. We never resell them to other lenders or funders.
Can you generate merchant cash advance leads?
Yes. MCA and working capital are where we have the most experience. These ads run in Meta’s Financial Products and Services category, and we build the creative and forms to stay approved while attracting qualified owners.
How fast are leads delivered?
In real time. Each lead is sent by text and email and synced to your CRM within seconds of the owner submitting the form.
What information comes with each lead?
Business name, owner name, phone and email, plus the qualifying answers you choose, typically time in business, monthly revenue, amount needed and use of funds.
How do you get quality leads without detailed targeting?
Through the offer, qualifying questions in the form, and funded-deal data sent back to Meta. Broad delivery with strong signals often beats narrow targeting, especially inside the restricted financial category.
Do you work with brokers and ISOs, or only direct funders?
Both. We run campaigns for direct lenders, MCA funders, brokers and ISOs. The offer and form are adjusted to match how you fund or place deals.
How long does it take to see results?
Campaigns usually start producing leads within the first few days. The first few weeks are for testing offers and creative; scaling comes once we know which combinations produce funded deals.
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Get business loan leads no other funder is calling
Talk with the team that scaled a business funder from $2,500 to $400K+ a month in Meta ad spend. We will review your offer and show you what an exclusive lead program would look like.